Social media is changing the way companies communicate with their customers, and many companies need to hire someone to look after their online presence. The average salary for a Social Media Manager is $50,473 in the United States (from Glassdoor). As a social media manager, you need a bit more knowledge than publishing posts and getting likes. Like any marketing and public relations role, a good social media manager needs a lot of skills. Are you an aspiring social media manager but wondering how to list your social media skills on a resume? This article will show you how! Here are our 10 ESSENTIAL social media resume skills, just for you! Are you ready to make your social media manager resume look awesome?
1. Writing Skills
Social media managers must be good writers. As a social media manager, you need to do a lot of writing. Content will always be king in the social media world! To produce great content, you need to have excellent writing skills. You must be able to create messages that are persuasive, powerful and engaging. Also, each different social network requires a slightly different style of writing. It’s important to adapt your writing style to your audience, and manage your content accordingly.
2. Research Abilities
Again, content is king. To produce relevant content, you need to think like a journalist. What are the social trends everyone’s talking about? What are your competitors doing? How do you know what your followers like? Think of it as a type of online marketing- you have to appeal to your target audience. As a social media manager, you need to have great research abilities. Demonstrating this social media resume skill will get you interviews!
3. Platform Knowledge
As a social media manager, you need to know your social media channels. Do you have an in-depth knowledge of Facebook? Have you ever run a marketing campaign on Facebook, or social media pages on Twitter? You need to understand the differences between various channels, and pay attention to the details of each audience. Also, there are some less common platforms. Are you working for niche retail brands or creative companies? Then knowing Pinterest can be valuable! In your resume, you need to display your platform knowledge.
4. Data Analysis
As a social media manager, you need a mix of creativity and analytics. While creativity is important, you should not ignore the power of data. The ability to analyze data and draw insights is very important. When you run social media campaigns, you need to know how to evaluate their performance. So, data analysis skill is a must-have in social media. Remember to highlight this skill with examples. Think of a time when you used data to solve problems.
5. Graphic Design
As a social media manager, you don’t need to be a professional graphic designer. But graphic design skills are a “nice-to-have” for a position in social media. Knowing how to do photo editing and graphic design will help you do your job more effectively! Tools like Canva or Buffer are very popular. If you have experience using these graphic design tools, show them in your resume!
6. Video Editing
Videos play an ever-increasing role on social media. Many online brands use videos in their social media strategy. It’s also an effective way to drive engagement. If you’re good at video editing and storytelling, mention it in your resume! While not 100% required, it is a FANTASTIC resume builder, and potential employers will love it.
7. Strategic Planning
Yes, companies almost need a Marvel superhero to run their social media accounts! Creativity, writing, data analysis, and now strategic planning? Like any marketing role, social media managers need a wide range of skills! At the end of the day, you need to bring value to your business. As a social media manager, you need to know how to turn your followers into leads and customers. Creating content isn’t enough! The best social experts know how their work supports a company’s broader marketing goals.
8. Customer Service
Community management, communication skills, and customer service are very crucial parts of social media management. If you don’t manage them well, your company could end up in a PR mess! Also, customers love to complain on social media. You need to know how to keep them happy there! If you have expertise in this area make sure you point it out in your resume.
9. Industry Knowledge
It depends on what kind of job you are applying for! Want to get a job at a social media agency? You probably want to highlight your adaptability, organization and time management skills. You need to handle multiple clients at an agency, so knowing how to schedule posts and manage clients’ expectations is important. Or do you want to apply for a social media job at a pharmaceutical company? Then relevant industry knowledge and brand awareness will be useful. So, you need to tailor your resume to the job you are applying for. This will catch the attention of the hiring manager.
10. Work Experience
Experiences speak louder than words! Remember to mention your relevant social media marketing experience in your resume. Also, use facts and numbers to quantify your achievements. For example, how many followers did you gain during a campaign? How much social media traffic did you drive to the websites? Recruiters want to know your actual, measurable work experience. Percentage increases in views, likes and shares will strengthen your resume.
Now find a resume template that you like and fill in your own information, making sure to highlight these 10 social media resume skills! You can make your own resume from scratch, but take a look at a resume sample to make sure you maintain a clear and professional look. Add a cover letter if needed, and you’re good to go!
Follow the above guidelines, and you’ll have an incredible social media intern resume. Bookmark this page, because it’ll be helpful when you get interview invites- these skill sets will help in your interviews too! Before you know it, you will land your dream job and become a social media superstar!
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